Continuous Delivery Is Not The Starting Point
Continuous Delivery is not a starting point in software development. It is where teams naturally end up when they push for high performance.
It is not something you adopt overnight. It emerges as a consequence of constantly refining and optimising how you work.
This is why debates over feature branches versus trunk-based development often miss the point. The delivery model is not a fixed choice. It adapts. As teams strive for higher performance, they gravitate towards what works best.